
Hi, Hello Welcome! We are eager to collaborate with you in creating your desired look. For new clients at Parlour we recommend following three essential steps to ensure we are aligned in our approach.
Select your service from our full menu under the Services tab. This helps us understand your goals and desired outcome.

STEP 1:
STEP 2:

Choose your stylist. Each member of our team brings unique skills and personality, so reviewing their bios will guide you in finding the perfect fit.

STEP 3:
Book through the booking button on our homepage, or give us a call — we’d love to help you find the service that works best for you.
Founded in 2018 by Whitney Newman, Parlour At The Point is more than a salon—it's a destination for beauty, confidence, and connection. Located just blocks from the beautiful Pleasure Point beach, our salon blends effortless coastal style with elevated, customized hair services. While we're known for our lived-in blonding and sun-kissed color, we also specialize in custom grey blending, creating personalized color solutions that enhance your natural beauty while fitting your lifestyle and maintenance goals.
At the heart of everything we do is education. We believe informed clients make the best decisions for their hair, which is why every service begins with a thoughtful consultation and personalized plan. Founder Whitney Newman has trained internationally in Italy, London, and Paris, bringing a refined global perspective and modern approach to hair design to Santa Cruz. These experiences continue to inspire the elevated yet effortless aesthetic that defines Parlour At The Point today.
Our talented team specializes in customized blonding, custom grey blending, precision haircuts, extensions, and smoothing treatments designed to highlight your individual features and lifestyle. Whether you're looking for effortless beach-inspired texture, a polished professional finish, or a low-maintenance color plan, we're committed to creating hair that feels authentically you.
Beyond the salon chair, we've carefully curated a collection of our favorite professional products in our shop. Every product has been hand-selected by our team and organized to make finding the right solution simple—whether you're looking for volume, hydration, repair, texture, or color care. We take the guesswork out of shopping so you can confidently care for your hair at home.
Inside our chic and welcoming space, every detail is designed to help you relax, recharge, and feel your very best. From your first consultation to the finishing touches, our goal is to provide a personalized experience that leaves you feeling confident, beautiful, and inspired.
PRODUCTS
We've carefully curated a collection of haircare lines we truly believe in, with something for every hair type and goal. Looking to upgrade your routine or restock your favorites? Shop our collection online today.
CANCELLATION POLICY
We understand that sometimes it is necessary to reschedule or cancel appointments. Therefore, please notify us at least 48 hours prior to your appointment time and we will gladly reschedule it for you. If you should cancel or no show within the 48 hours of your appointment, we will have to charge 40% of the scheduled appointment. Thank you!
PARKING
Located directly behind the building we have a shared parking lot with Zameen. If these spots are all occupied we have street parking available, along with a large lot at the corner of 41st and Portola. Just keep in mind both these options are on a two hour time restriction.

