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Owner/Master Stylist 

Hi, my name is Whitney Newman and I was born and raised in Santa Cruz. I have always had a passion in art  and quickly fell in love with the industry. In working with my clients, I love to help them find real solutions to their hair needs. I hope to be apart of creating your look. I have always stayed inspired by continuing my education.Some of my education has included Aveda, Oxenrose, L’Oreal Professional, Kevin Murphy, Label M, American Board of Certified Hair Colorist Energizing Summit, Bumble and Bumble, Easihairpro, DiPietro Todd Academy, Freaks and Geeks, Inspiring Champions, Nova salon Systems.  I am also Deva Certified which is a techique about cutting curly hair dry.  I am always furthering my education, and love to evolve as a stylist. Being able to open Parlour has been a dream come true! I am so blessed to love coming to work every day!



Jr. Stylist 

Hey there! My name is Tara! I'm originally from Redondo Beach, CA and recently moved to Santa Cruz for the beautiful nature, small town vibes and surfing. I take interest in holistic health and enhancing everyone's natural beauty. I'm also a animal lover and love my pup dearly! Besides hair, music is my jam along with being a visual artist. 



Salon Manager 

Hi there, My name is Kirby and I am pleased to be a part of the Parlour team as the shop manager. While my past experience has been primarily in the restaurant business, I have always had a passion for design and marketing. Helping put this business together with Whitney has been so rewarding and I look forward to watching us grow as a team.  



Master  Stylist 

Hi, my name is Serina and I was born and raised in the Bay Area. From an early age I have always had a love for color and creativity and became a licensed cosmetologist in 2005. I love being in this industry because I have met so many people, learned a lot about life, and have been able to connect with others in a unique way that not many people get to experience. Every client that has sat in my chair has left a lasting impression and it keeps me passionate in what I do. I am so excited to join Parlour and feel honored to be a part of this talented team!



Jr. Stylist 

Hi, I’m Stephanie! 
I’m originally from Watsonville, born and raised and I have a 13 year old daughter who I spend most of my off time with, traveling with her to softball games and generally supporting her and her league. I have over ten years experience in the hair industry and love doing mens cuts, short cuts and color services. I look forward to meeting you!



Front Desk Coordinator 

Hi! I’m Marine and I’m from Oakland CA. I’m passionate about customer service and generally just a people person, I’ve had my cosmetology license since 2013 but I’ve shifted gears in the last couple years to concentrate on front desk and more behind the scenes work. I love problem solving and generally just supporting the people around me so they can concentrate on the art of hair. When I’m not scheduling or helping out at the salon I love to write music and poetry. I’m so excited to be a part of the Parlour Team and I look forward to meeting you!