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Owner/Sr. Stylist 

Hi, my name is Whitney Newman and I was born and raised in Santa Cruz. I have always had a passion in art  and quickly fell in love with the industry. In working with my clients, I love to help them find real solutions to their hair needs. I hope to be apart of creating your look. I have always stayed inspired by continuing my education.Some of my education has included Aveda, Oxenrose, L’Oreal Professional, Kevin Murphy, Label M, American Board of Certified Hair Colorist Energizing Summit, Bumble and Bumble, Easihairpro, DiPietro Todd Academy, Freaks and Geeks, Inspiring Champions, Nova salon Systems.  I am also Deva Certified which is a techique about cutting curly hair dry.  I am always furthering my education, and love to evolve as a stylist. Being able to open Parlour has been a dream come true! I am so blessed to love coming to work every day!



Sr. Stylist 

Hi, my name is Serina and I was born and raised in the Bay Area. From an early age I have always had a love for color and creativity and became a licensed cosmetologist in 2005. I love being in this industry because I have met so many people, learned a lot about life, and have been able to connect with others in a unique way that not many people get to experience. Every client that has sat in my chair has left a lasting impression and it keeps me passionate in what I do. I am so excited to join Parlour and feel honored to be a part of this talented team!



Sr. Stylist 

Hi, I'm Carly Lotts, a Santa Cruz native, enjoying life with my husband and 1 year old son. Since becoming licensed in 2009, I have honed my skills through continued education with Vidal Sassoon, Kevin Murphy, Enjoy, Salt Society and more! I have worked as an independent hairstylist throughout my career, so when the opportunity to join a team of creative and passionate hairdressers came up, I jumped at it! As part of this group of excellent hairstylists, I look forward to offering favorite services like balayage, haircutting, highlighting and color. Wedding and formal event hairstyling are also big passions of mine as well. I love learning new skills and perfecting my craft as a hairstlyist and I believe Parlour at the Point is the perfect place to do that! 



Salon Manager 

Hi there, My name is Kirby and I am pleased to be a part of the Parlour team as the shop manager. While my past experience has been primarily in the restaurant business, I have always had a passion for design and marketing. Helping put this business together with Whitney has been so rewarding and I look forward to watching us grow as a team.