
Whitney Newman
Founder
Whitney is the proud owner of Parlour At The Point and is fluent in all hair types. Since opening the salon in 2018, she has built Parlour on a foundation of education, inspiration, and exceptional guest experiences, combining her passion for hair with her love of mentoring others.
Committed to continual growth, Whitney has trained internationally in Italy, London, and Paris, bringing a refined global perspective and modern approach to hair design back to Santa Cruz. These experiences continue to inspire the elevated yet effortless aesthetic that defines Parlour At The Point today.
Whitney personally trains her team and fosters a collaborative, supportive environment where continued education keeps everyone inspired and aligned with the latest techniques and trends. She loves connecting with people and helping guests discover the colors, cuts, and styles that suit them best.
Beyond the salon chair, Whitney's passion goes far beyond hair. Through in-depth consultations, she helps guests discover the colors, cuts, makeup, and products that best complement their individual features, lifestyle, and goals. By considering everything from face shape and skin tone to maintenance preferences and daily routines, she creates a personalized beauty plan designed specifically for each guest.
The shop at Parlour At The Point is an extension of that philosophy. Rather than overwhelming guests with endless options, Whitney has carefully curated a collection of professional products she trusts and uses herself. Every recommendation is thoughtfully selected to help guests recreate their look at home and feel confident using products that are truly right for them.
Whitney feels incredibly grateful to do what she loves every day—helping people look and feel their very best.
