A little bit about us 

Founded in 2018 by Whitney Newman, Parlour At The Point is a destination for beauty, confidence, and connection. Located just blocks from Pleasure Point beach, we blend effortless coastal style with elevated, customized hair services.

Our team specializes in lived-in blonding, custom grey blending, effortless and precision haircuts, extensions, and smoothing treatments—creating personalized looks that complement your features, lifestyle, and maintenance goals.

Education is at the heart of everything we do. Founder Whitney Newman has trained internationally in Italy, London, and Paris, bringing a refined global perspective and modern approach to hair design to Santa Cruz.

We also offer a curated in-salon and online shop featuring our favorite professional haircare products. Every product is hand-selected by our team and organized to make finding the right solutions for your hair simple and stress-free.

From thoughtful consultations to personalized results, our goal is simple: to help you look and feel your very best.